North Liberty: Connected to What Matters
Earlier this year, we spent time listening — in small groups, at public events and through surveys — to all sorts of folks in our community. We talked about what made North Liberty special. We talked about what North Liberty needed. And we talked about where North Liberty should be headed in the next five, 10 and 30 years.
We learned that people really like it here, with more than 96 percent responding positively when asked how they would rate North Liberty as a place to live and more than 90 percent saying they would recommend it as a place for a friend or family member to live.
“By and large, North Liberty residents are extremely positive about their community,” researchers at de Novo wrote in their report. “They like where they live and are proud to be there. They perceive the community as centrally located and convenient to everything they need such as jobs, family and entertainment. They also feel a sense of community and safety within their neighborhoods.”
There’s more work planning for the future to come, including some big-picture planning and physical placemaking with some help from Shive-Hattery, but we’re starting with a new logo and tagline — think of it as a visual mission statement — for our city.
Over coming months, you’ll start to see the new logo and slogan roll out (you may have noticed on the cover of the current Community Activity Guide, for example). Today, we’re doing a visual update to our website and soon you’ll also see it in other places that are easy and economical to do, such as social media. We’ll continue to integrate the new logo over time, and change out collateral such as uniforms as they need to be replaced.
You’ll also see the tagline, “Connect to What Matters,” show up. It reflects what we heard through all that listening: North Liberty’s location is ideal to be the conduit that connects residents to whatever may be important in their lives: family, career, sports, church, entertainment, volunteerism, and it highlights that the community is connected to its residents – the heart of the community.
