Centennial Park Event Center Logo

RFP Overview

The City of North Liberty is seeking proposals from qualified graphic design professionals or agencies to create a logo for our under-construction event center, that includes a stage and event hall, in Centennial Park. The logo must align with the City’s existing branding while incorporating a naming-rights partner. This logo will be prominently displayed on the building, as well as in printed and digital materials.

Objective

The primary objective of this project is to develop a logo that:

1. Aligns with the City of North Liberty’s existing logo in terms of aesthetic and brand identity.
2. Accommodates integration with a naming-rights partner’s logo.
3. Maintains versatility for use in various formats, including building signage, printed collateral, and digital platforms.

Scope of Work

The selected vendor will:

1. Conduct a discovery meeting to understand the City’s and naming-rights partner’s identity and requirements.
2. Develop 3–5 initial logo concepts for review.
3. Refine one chosen concept based on feedback.
4. Provide concepts for permanent sign design on the north entrance and on the stage.
5. Ensure the logo is scalable and versatile for:
   • Building signage (large scale).
   • Printed materials (stationery, brochures, etc.).
   • Digital platforms (websites, social media, email marketing).
6. Deliver final files in multiple formats (vector, raster, etc.) and resolutions suitable for all uses.

Proposal Requirements

Interested parties must include the following in their proposals:

1. Company Profile:
   • Name, address, and contact information.
   • Overview of experience with similar projects.
   • Portfolio of relevant work.
2. Project Approach:
   • Description of your design process.
   • Proposed timeline for the project.
3. Budget:
   • Detailed cost breakdown.
   • Any additional expenses (e.g., revisions, travel).
4. References:
   • At least three client references with contact information.

Evaluation Criteria

Proposals will be evaluated based on the following:

1. Quality and relevance of portfolio.
2. Demonstrated ability to align designs with existing branding.
3. Understanding of the project scope and objectives.
4. Cost and value provided.
5. Client references and satisfaction.

Submission Instructions
Proposals must be submitted by 5 p.m. on Feb. 7, 2025 to:
Nick Bergus, Community Relations Director, City of North Liberty, [email protected], (319) 626-5756

Proposals may be submitted electronically as a PDF.

Contact Information

For questions or additional information, please contact:

Nick Bergus, Community Relations Director, City of North Liberty, [email protected], (319) 626-5756

The City of North Liberty looks forward to reviewing your proposal and partnering on this exciting project!

Key Dates

• RFP Issued: Jan. 17, 2025
• Proposal Submission Deadline: Feb. 7, 2025
• Vendor Selection and Notification: Feb. 14, 2025
• Completion Date: March 28, 2025

RFP Contact Information

Contact Information

For questions or additional information, please contact:

Nick Bergus, Community Relations Director, City of North Liberty, [email protected], (319) 626-5756

Submission Information

Proposals must be submitted by 5 p.m. on Feb. 7, 2025 to:

Nick Bergus, Community Relations Director, City of North Liberty, [email protected], (319) 626-5756

Proposals may be submitted electronically as a PDF.